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Channel Partnership

Partnership Levels, Authorized Territory and Market Support

We offer two cooperation models for overseas distributors and fabricators: Exclusive Distributorship and Non-Exclusive Distributorship. Exclusive rights are granted only after annual volume, first order, market capability and after-sales service capacity are confirmed.

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Cooperation models: exclusive and non-exclusive
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Terms compared side by side below
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Territory levels: country, state or province, city
Quarterly
Review cycle for exclusive rights, or semi-annual
01

The Two Cooperation Models

Exclusive rights are granted only after annual volume, first order, market capability and after-sales service capacity are confirmed. Non-exclusive distributorship keeps the entry requirements lower and allows flexible ordering, but it carries no exclusive territory protection.

Exclusive Distributorship
An agreed territory is protected for the term of the agreement, and no other distributor is appointed in the same area while that agreement runs.
Annual purchase target, higher first order, full product range, priority pricing and annual volume rebate.
Non-Exclusive Distributorship
No defined territory; orders are accepted on a non-exclusive basis and several distributors may operate in the same market.
Standard MOQ, no mandatory annual target, regular colors only, standard distributor pricing and normal technical support.
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Term-by-Term Comparison

Nine terms decide the shape of the cooperation. Read down each column to see what an exclusive agreement commits both sides to, and what a non-exclusive account is asked for.

Item Exclusive Distributorship Non-Exclusive Distributorship
Authorized territory Defined by country, state or province, or city, depending on local market size, population and consumption level No defined territory; orders accepted on a non-exclusive basis
Annual purchase target Required; based on the agreed territory and its market potential No mandatory annual target, but regular orders are preferred
First order Higher minimum order required to confirm market commitment Standard MOQ applies
Territory protection Exclusive rights within the agreed territory; no other distributor is appointed in the same area during the agreement term No territory protection; multiple distributors may operate in the same market
Samples and marketing support Initial samples, display racks, brochures and marketing materials provided by our company; freight costs borne by the customer Samples and marketing materials available at standard distributor terms
Product scope Covers the full product range, brand-new color series and exclusive OEM colors as agreed Open to regular colors only
Pricing and support Priority pricing plus annual volume rebate, marketing materials, technical support and OEM or branding support Standard distributor pricing and normal technical support
Performance review Quarterly or semi-annual review; exclusive rights may be adjusted or terminated if targets are not met No exclusive performance review; cooperation continues based on order status
Cross-region sales Cross-region sales and price disruption are prohibited Orders are accepted on a first-come basis
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How the Authorized Territory Is Defined

The authorized territory may be defined by country, state or province, or city, depending on local market size, population and consumption level. The same criteria decide whether an exclusive appointment makes sense at all, or whether a non-exclusive account is the better starting point.

By country
Chosen where a single partner can realistically cover the national market and its distribution channels.
By state or province
Used where regional markets differ in size, purchasing power and the density of fabricators.
By city
Applied to metropolitan areas where population and consumption level support a dedicated partner.
No territory, no conflict
Non-exclusive distributorship carries no defined territory. Orders are accepted on a non-exclusive basis, and several distributors may operate in the same market.
04

Samples and Marketing Materials Support

For exclusive distributorship we provide the initial samples, display racks, brochures and other marketing materials. Freight costs for those shipments are borne by the customer. Non-exclusive partners can obtain samples and marketing materials at standard distributor terms.

Provided by us
•Initial samples for the agreed color range
•Display racks for the showroom or warehouse
•Brochures and other marketing materials
•Marketing and OEM or branding support under the exclusive terms
Borne by the partner
•Freight cost of the sample and material shipment
•Local duties and import charges on that shipment
•Any local adaptation of the marketing materials
One line to remember
The materials themselves are provided by our company under an exclusive agreement; the freight is borne by the customer.
05

How Exclusive Rights Are Granted and Reviewed

Four points are confirmed before an exclusive appointment is made, and the same points are reviewed afterwards. Exclusive rights are subject to a quarterly or semi-annual review and may be adjusted or terminated if targets are not met.

STEP 01
Annual volume
A purchase target is agreed against the territory and its market potential, not against a fixed global number.
STEP 02
First order
A higher minimum order than the standard MOQ confirms the market commitment on both sides.
STEP 03
Market capability
Market coverage and capability are assessed for the proposed territory before exclusive rights are granted.
STEP 04
After-sales capacity
Service capacity is confirmed, because an exclusive territory also carries the after-sales relationship.
Asked before signing
Cross-region sales and price disruption are prohibited under an exclusive agreement. If targets are not met at review, the exclusive rights may be adjusted or terminated.

Tell us the market you want to cover

Send the territory you have in mind, the cooperation model you are aiming for, and the product scope you sell today. On that basis we can say whether the area is open, which model fits it, and what the annual target and first order would look like.

Write to us through the Contact Us page, or compare slab sizes, thickness and container loading on Specifications & Packaging.

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